Marketing the Limestone Barrens: An Assessment of Marketing and Collaboration Opportunities for the Limestone Barrens, Great Northern Peninsula (GNP), Newfoundland
Project Description
Objective:
To assess marketing and collaboration opportunities for the Limestone Barrens
Background:
Scientists have identified the Limestone Barrens on the GNP of Newfoundland as a "rare and fragile ecosystem." The LBHSP, in conjunction with its many partners, aim to protect this area. These barrens, considered the "hotspot" of plant diversity in the province, host three endemic plant Species at Risk. Goals of the program include stewardship, education, awareness and ecotourism for a sustainable future for GNP communities.
The LBHSP proposes to assess opportunities for marketing and partnerships to further benefit the program and the region. There should be a regional & sustainable approach to these activities. The assessment should show the capacity or potential for collaboration for the project. Any new partnerships or marketing projects should generate interest about the region and benefit local businesses and the community in general.
Roles for Memorial University:
To research opportunities for collaboration and marketing initiatives for the LBHSP region. The assessment would show the potential for development with this unique region of the province.
Partnering Organization(s)
Lead: Dulcie House, Program Manager
Partner: Limestone Barrens Habittat Stewardship Progam, River of Ponds, NL
Contact
Dulcie House Tele. No. 709-225-3126
Fax No. 709-225-5251; lbhsp@nf.sympatico.ca
Locations
Zone 7 - Red Ochre
River of Ponds
St. Anthony - Port au Choix
Industry Sectors
Nature Parks and Other Similar Institutions (Arts, Entertainment and Recreation — Heritage Institutions)
Advertising, Public Relations, and Related Services (Professional, Scientific and Technical Services)
Thematic Categories
Communications (Business)
Environment and Conservation
Tourism and Recreation
Stewardship Zones (Environment and Conservation — Wildlife)
Departments
Faculty of Business Administration (STJ)
Biology, Faculty of Science (STJ)
Environmental Science, Division of Science (GC)
Gardiner Centre (STJ)