Developing Communications for the Limestone Barrens Habitat Stewardship Program (LBHSP), Great Northern Peninsula (GNP), Newfoundland
Project Description
Objective:
To explore communications opportunities for the LBHSP and develop a strategic communications plan.
Background:
Scientists have identified the Limestone Barrens on the GNP of Newfoundland as a "rare and fragile ecosystem." The LBHSP in conjunction with its many partners aim to protect this area. These barrens, considered the "hotspot" of plant diversity in the province, host three endemic plant Species at Risk. Goals of the program include stewardship, education, awareness and ecotourism for a sustainable future for communities on the GNP.
The LBHSP and its many partners propose to explore various new ways of communicating its messages assisted by a local Limestone Barrens Community Working Group (LBCWG) in the region. Building on existing resources such as a website and literature, the group wishes to explore new ideas and approaches to communicating messages about the LBHSP in an effort to fulfill the programs goals.
Roles for Memorial University:
To assist the LBHSP manager and LBCWG in exploring new and interesting ways of communicating their messages and news to the public. There is a role for assessing the group's communication strategies and developing a new plan for the future.
Partnering Organization(s)
Lead: Dulcie House, Program Manager
Partner: Limestone Barrens Habittat Stewardship Progam, River of Ponds, NL
Contact
Tele. No. 709-225-3126
Fax No. 709-225-5251; lbhsp@nf.sympatico.ca
Locations
Zone 7 - Red Ochre
River of Ponds
St. Anthony - Port au Choix
Industry Sectors
Information and Cultural Industries
Nature Parks and Other Similar Institutions (Arts, Entertainment and Recreation — Heritage Institutions)
Thematic Categories
Communications (Business)
Communications
Parks and Natural Areas (Environment and Conservation)
Stewardship Zones (Environment and Conservation — Wildlife)
Departments
Faculty of Business Administration (STJ)
Biology, Faculty of Science (STJ)
Marketing & Communications (STJ)
Tourism Studies, Division of Social Science (SWGC)