E-Marketing Workshops in Regional Economic Zones 8, 9, 14, 18, and 19
Lead Researcher and Department
The Harris Centre and Gardiner Centre, Memorial University
Collaborators and Students
Susan Sweeney, Connex Network Inc. and Lyle Wetsch, Faculty of Business Administration, Memorial University
Funding Resources
INTRD, ACOA, Harris Centre, Gardiner Centre
Summary
The need for e-marketing education was identified in several regions during Harris Centre Regional Workshops throughout the province. The Harris Centre partnered with the Gardiner Centre, Gardiner Centre, the outreach unit of the Faculty of Business Administration , to deliver four one-day workshops on e-marketing topics. Two speakers were chosen to deliver the workshops: Susan Sweeney, a well-known e-marketing speaker, author and consultant; and Lyle Wetsch who is an assistant marketing professor at Memorial with expertise in internet marketing and the challenges facing small businesses.
The sessions were divided into several sections and topics. During the morning, the plenary-style sessions were: "Past, Present and Future Trends of Online Marketing" (Sweeney) and Communicating WITH not TO your Customers in a Web 2.0 World (Wetsch).
The afternoon sessions were more interactive and were titled " Secrets of Search Engine Success" (Sweeney) and "Google Ad Words – The Ultimate Low-Cost/High-Return E-Marketing Tool" (Wetsch). Participants were able to ask questions specific to their situations/businesses and receive on-the-spot, practical answers from the experts.
Workshops were held:
The Fairmont Hotel, St. John's, November 27, 2008
The Wilds, Salmonier, November 28, 2008
Hotel Gander, Gander, March 19, 2009
The Pepsi Centre, Corner Brook, March 20, 2009
The Harris Centre and Gardiner Centre worked to target small to medium sized businesses, and non-profit groups, in the immediate area of each workshop. Efforts were also made to target businesses and groups within specific zones and the surrounding areas.
Dates
2008 - 2009
Keywords
E-marketing, Internet marketing, Online marketing, Website development, Google, Search engine
Locations
St. John's
Salmonier
Gander
Corner Brook
Zone 19 - Northeast Avalon
Zone 8 - Humber
Zone 9 - Long Range
Zone 14 - Kittiwake
Zone 18 - Avalon Gateway
Avalon Peninsula
Gander - New-Wes-Valley
Corner Brook - Rocky Harbour
Stephenville - Port aux Basques
Industry Sectors
Other information services (incl. Internet and web search portals (Information and cultural industries)
Management of companies and enterprises
Marketing research and public opinion polling (Professional, scientific and technical services — Other professional, scientific and technical services)
Thematic Categories
Communications (Business)
Web Based Services (Business)
Small Business (Innovation and Trade)
Nonprofit Organizations
E-Marketing (Business — Marketing)
Departments
Faculty of Business Administration (STJ)
Harris Centre (STJ)
Gardiner Centre (STJ)